Jobs

Job Description

Title: Editor

Supervisor: Managing Editor

Job Summary

The role of the editor is to oversee and manage the content of the magazine or special project.

Major Duties & Responsibilities

  • Keep a calendar and running editorial report.  
  • Select writers, assign them stories, and edit the articles.  
  • Must work closely with the writers to make sure that the correct sources are being targeted and contact information is provided.
  • Work closely with the Creative Director to ensure that photography is assigned to each story and that there are adequate pictures to go with the articles.  
  • Write the cut-lines, titles and captions for each story (or assigning out and overseeing).
  • Read every issue cover to cover.  Ensure sure the publication has no errors in spelling or grammar, and that there is no libel.  
  • Acquire sign-offs from every story before submitting to design, and ensure that the editorial that appears in print is the same editorial that is signed off on.
  • Other: represent company at community events; engage in non-profit/community organizations; maintain positive relationships with coworkers, vendors, clients, and community leaders.

Qualifications

  • Bachelor’s Degree, required.  Advanced degrees, preferred.
  • 2-4 years of editing experience.

Key Competencies 

  • Excellent communications, computer and organizational skills.
  • Familiarity of Associated Press (AP) writing style.

Physical Requirements

  • Ability to lift and carry ≤ 15lbs.

 


 

Job Description

Title: Writer

Supervisor: Editor

Job Summary

Responsible for the research, writing and source approval for all writing assignments.

Major Duties & Responsibilities

  • Meet all deadlines.  
  • Researching background information for accurate story representation.
  • Interviewing clients and story subjects.
  • Creating stories/articles while adhering to writing guidelines.
  • Ensure source approvals are obtained per client contract or per editor instructions.
  • Other: represent company at community events; engage in non-profit/community organizations; maintain positive relationships with coworkers, vendors, clients, and community leaders.

Qualifications

  • Bachelor’s Degree in Journalism or English, required.  Advanced degrees, preferred.
  • 2 years of writing experience.

Key Competencies 

  • Excellent communications, computer, interviewing and organizational skills.
  • Familiarity of Associated Press (AP) writing style.

Physical Requirements

  • Ability to lift and carry ≤ 15lbs.

 


 

Job Description

Title: Communications & Marketing Associate

Supervisor: Director of Operations

Job Summary

The Communications & Marketing Associate is responsible for supporting and coordinating all communication strategies.

Major Duties & Responsibilities

  • Assist in drafting press materials, marketing pieces, newsletter articles, blog and website content
  • Track and manage media coverage database
  • Content creation, posting, tracking and managing of social media outlets
  • Social media/marketing: Facebook campaigns, linked-in, twitter, constant contact ebriefs, website
  • Draft and manage online calendar postings for fall events
  • Assist in responding to media inquiries and distribution of press materials
  • Website content: upload all content, post pictures and manage sites
  • Other: represent company at community events; engage in non-profit/community organizations; maintain positive relationships with coworkers, vendors, clients, and community leaders

Qualifications

  • Bachelor’s degree, required. Advanced degree, preferred.
  • 1-3 years of experience in social media marketing and/or similar communication activities

Key Competencies 

  • Strong communication and computer skills.
  • Must be able to work with more than 1 project at a time
  • Familiarity of Associated Press (AP) writing style.
  • Knowledge of social media, WordPress and HTML.
  • Familiarity with graphic design/Photoshop is a plus.

Physical Requirements

  • Ability to lift and carry ≤ 15lbs.

 


 

Job Description

Title: Graphic Designer

Supervisor: Creative Director

Job Summary

Responsible for ad design, website content management and overall creative editing.

Major Duties & Responsibilities

  • Ad design: meet with clients, work with sales team
  • Ad creation
  • Website content: post pictures, upload new content
  • Creative editing: review magazine drafts for DPI, color, etc.
  • Updating run-sheets
  • Attend company events as applicable

Qualifications

  • Bachelor’s Degree in Graphic Design, required.
  • 2 years of experience in graphic design or web design, required.

Key Competencies 

  • Broad knowledge of printing, CSuite (including InDesign, Illustrator, & Photoshop), Word Press, and computer literacy in WORD and EXCEL.
  • Organizational Skills, time management and Communication skills.

Physical Requirements

  • Ability to lift and carry ≤ 20lbs.

 


 

Job Description

Title: Relationship Specialist

Supervisor: Client Relations Manager

Job Summary

The Relationship Specialist is responsible for supporting sales team with client relationships and retention.

Major Duties & Responsibilities

  • Interact with clients to make sure all needs are met
  • Act as the liaison between clients and the creative team for creation of ads
  • Act as the liaison between clients and the editorial team for spotlights
  • Receive all ad creative in and on time from clients- including sending routine reminder
  • Regularly update and monitor all sales reports and run-sheets
  • Input all client documentation into CRM
  • Manage sales interns and assign them daily tasks to complete
  • Manage interns importing calendar events into the myGainesville app- including editing and approving events
  • Work with advertising strategist on finding good leads and helping she/he in any way possible
  • Ad proofing for sales team
  • Primary customer facing employee
  • Other: represent company at community events; engage in non-profit/community organizations; maintain positive relationships with coworkers, vendors, clients, and community leaders

Qualifications

  • Bachelor’s Degree, preferred.
  • 1-3 years office management experience or experience running complex projects or events.

Key Competencies 

  • Excellent organizational and communication skills, and computer literacy.

Physical Requirements

  • Ability to lift and carry ≤ 20lbs.

 


 

Job Description

Title: Advertising Sales Strategist

Supervisor: Sales Director/Manager

Job Summary

The Advertising Sales Representative works with sales management to develop, implement and secure new relationships while maintaining the existing accounts to reach company advertising goals.

Major Duties & Responsibilities

  • Cultivate leads:
    • From companies advertising in other publications & other media outlets
    • Networking events
    • Cold leads generated internally
    • Incoming leads
  • Sell Advertising
  • Input information into CRM
  • Current relationship management:
    • Brainstorm ad/creative ideas
    • Coordinate creative & editorial with client schedules to ensure successful customer goal attainment
    • Continuous cultivation of relationship thru events and sales tools
    • Coordinate ad review to ensure publication deadlines are met
  • Attend interviews for editorial
  • Attend events
  • Customized publication distribution
  • Other: represent company at community events; engage in non-profit/community organizations; maintain positive relationships with coworkers, vendors, clients, and community leaders

Qualifications

  • High School Diploma, required. Advanced degrees, preferred.
  • 1-3 years of selling experience.

Key Competencies 

  • Communication skills, networking skills, computer literacy, negotiation skills, advertising strategy, and creative marketing skills, self-motivating, an activator, a maximizer.

Physical Requirements

  • Ability to lift and carry ≤ 20lbs.

 


 

Digital Advertising Sales Specialist

Job description

Advantage Publishing is a growing multi-media integrated publishing company based out of Gainesville, FL looking to expand our team. This is primarily a sales position. The ideal candidate will have experience in building relationships and developing digital cross-channel marketing campaigns.  Each member of our team has a direct impact on client results. From designing full digital strategies, to implementing online campaigns, to developing award-winning online properties – it is all about delivering results.

Our home office is in Greater Gainesville.  We have a satellite in Jacksonville with employees in Jacksonville, St. Petersburg, Washington DC and Oklahoma. If you are interested in being part of something big, we are excited to meet you soon.

Position Overview
At API, a digital strategist is a professional opportunist who seeks out the best opportunity and creates a plan to take advantage of it. A strategist begins with “why” in everything they do. Their focus is to make the idea work and to ensure it aligns with the client’s goals and objectives completely. Lead by curiosity and insights, strategists should offer a unique perspective that guides marketing, creative, media to influence innovative and effective work. 

The Digital Strategist must be able to work both independently and part of a team and work closely with our editorial, creative, communications and advertising teams to influence innovative and effective work. They need a solid working knowledge of cross-channel digital marketing.

What You Will Be Doing:

  • Create and present to clients customized marketing plans online and event sponsorship solutions.
  • Meeting and exceeding quarterly sales goals.
  • Cold calling, prospecting and retaining new and current advertisers.
  • Effectively communicating with and understanding the needs/marketing objectives of clients both large and small.
  • Build positive and strong relationships with advertisers as well as decision makers through networking within the community to ensure a consistently strong representation of the brand.
  • Proactively responding to requests for advertising and marketing proposals, distributing advertising information and gathering advertising assets.
  • Executing and communicating weekly sales reporting.
  • Maintains up-to-date advertiser and prospect records as well as sales forecasts
  • Interacts with various internal departments to fulfill online advertising such as scheduling; monitoring and reporting
  • Analyzing and understanding the competitive marketplace and digital advertising trends.

What You’ll Bring to the Table:

  • Experience in online sales and/or online marketing.
  • Strong communication and presentation skills, both verbal and written.
  • Results driven with a desire to work in a fast paced and team-oriented environment.
  • Positive attitude, ambition, organizational skills and self-motivation.
  • A passion and knowledge for online and media advertising trends.
  • Cold calling & negotiation skills.
  • Entrepreneurial spirit.

Preferred Additional Skills:

  • Google AdWords, Google Analytics, Google Tag Manager certifications a strong plus
  • Understanding of API integration to email marketing platforms
  • Experience working in a traditional or digital marketing agency a strong plus

Our Commitment:

API is committed to providing a challenging and cooperative work environment where each employee is treated as a valued resource. In addition to a stable and supportive work environment, we provide:

  • Competitive earnings opportunities
  • Comprehensive insurance coverage
  • Paid holidays and vacation
  • Business casual attire

In addition to the above skills and experience, we look for a strong cultural fit. We seek fellow employees who are passionate about bringing brands to life in the world of their audiences. We seek employees who are comfortable speaking their mind in the name of getting to better work for clients. And we prefer teammates who are entrepreneurial and inspire new and better ways to do things, from connecting brands to people to internal agency processes. And, lastly, employees fit best when they are nice people.

 


 

Event Coordinator 

Advantage Publishing, Inc., publisher of HOME Magazine, Business Magazine and Guide to Greater Gainesville and producer of Taste of Gainesville is seeking a talented marketing professional to join our staff as the events coordinator. 

In this role they will take on the very important mission of coordinating all of 
the events that we conduct — training courses, charity events, conferences, seminars, appreciation dinners and awards shows. 

The Event Coordinator must have excellent interpersonal skills, and an ability to communicate clearly and in a timely manner. 

The role will entail liaising closely with staff, sponsors and volunteers. Interested applicants must be able to demonstrate a flair for customer service.  Often working on several concurrent events, the successful candidate must be adept at multi-tasking and prioritizing their work load. 

Minimum Qualifications

  • Previous experience in managing multiple projects/events over challenging timeframes and in varied locations 
  • Ability to work with a broad range of internal and external partners, organizations, and businesses 
  • Good knowledge of Excel, Word, PowerPoint & Adobe 
  • Excellent organization, time management and project management skills 
  • Outstanding communication and networking skills 
  • Strong team player who is self-motivated 
  • Confident decision maker and creative problem solver; with the ability to take initiative, coordinate with others and follow through in a fast paced environment 

 

Essential Duties and Responsibilities:  
 

Events 

  • Handles all aspects of the planning, organizing and coordinating of Taste of Greater Gainesville and API fundraising, promotional and stewardship events 
  • Creates and adheres to event project timelines 
  • Manages activities of event volunteer committees 
  • Works with a broad range of internal and external partners, organizations, and businesses. 
  • Works with Communications team to develop social media strategy and plans for each event  
  • Works with Creative team to develop marketing materials including but not limited to:
    • Event Programs, Posters, Ticket Designs, Logo Designs, Print and digital ad designs
  • Prepares and maintains event budgets  
  • Recruits, trains and manages volunteer team to work at events 
  • Secures corporate sponsorships and in-kind donations for events in conjunction with event committees 
  • Develops and implements strategies to improve existing events to increase public involvement 
  • Assists with other non-Advancement sponsored events at API as needed such as roundtables, awards banquets, recognition events, kickoff parties, large meetings and board related special events.

 

Community Partnerships 

  • Manages and builds relationships with community and retail partners 
  • Coordinates events with partners such as special shopping days and other promotions 

Accountability: 

Performs tasks under minimal supervision. Ensures good relationships with a variety of people. Demonstrates good judgment and discretion, and commitment to accuracy and details. 

Physical Requirements: 

An employee in this position may be required to occasionally lift, move and/or set-up supplies for events, or stacks of documents such as marketing collateral, flip charts and other materials. Employee will also be required to work for extended periods of time at a computer. 

Special Job Requirements: 

Occasionally required to work on evenings/weekends at special events. Must have transportation to offsite meetings and events.

 

To Apply:  

To respond to these opportunities, please forward your cover letter and resume to Scott@advantagepublishinginc.com referencing the job title you’re applying for in the subject line.