Business magazine was introduced in November 2012. The publication serves the needs of businesses in the community, working to educate, motivate and inspire business leaders in the Heart of Florida. The magazine acts as a guide to help shape the decisions of past, present and future leaders of businesses in the community. It is distributed throughout the community to banks, real estate offices, credit unions, insurance agencies, doctors’ offices, Shands, North Florida Regional Medical Center, the Chamber of Commerce, Haile Plantation, Tioga Town Center, Thornebrook Village and businesses in Alachua, High Springs, Newberry, Jonesville and downtown Gainesville.
In 2013, Business magazine received the Silver Award for Best New Magazine from the Florida Magazine Association.